Melvin Defleur, Sandra Ball-Rokeach

Theories of Mass Communication

Paperback

12.00 Incl. VAT

1.000000 in stock

SKU/ISBN: 9780582998704 Categories: ,

Description

This, the fifth edition of this text, deals with the relevance to mass communication of classical sociological and psychological theories. The first edition since 1982, it has been revised and rewritten in order to reflect current concerns. All of the data has been updated and there are new sections on important topical issues, such as differences in social characteristics among various categories of people.

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