Jim Cathcart

Relationship Selling

Paperback

4.00

1 in stock

SKU: 9780399516443 Category:

Description

Relationship selling teaches a simple but effective strategy: how to increase sales and keep customers happy by building strong business relationships. The book offers ways to produce big results without hard-sell tactics and advises how to:

  • select and penetrate key markets
  • generate an endless flow of prospects
  • identify key decision-makers
  • keep accounts active and strenghten loyalty
  • eliminate resistance and gain cooperation
  • outmaneuver the competition
  • ask for the order and get it
  • discover buyer wants and needs
  • negotiate differences
  • take the pressure out of selling

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